Digital Marketing
Digital marketing is the modern way businesses promote their products and services using digital platforms such as websites, social media, search engines, email, and mobile apps. This course provides a comprehensive overview of the core concepts and tools of digital marketing, including SEO (Search Engine Optimization), SEM (Search Engine Marketing), content marketing, social media marketing, email marketing, and web analytics. It is designed to equip students with the practical skills and strategies needed to plan, execute, and measure digital campaigns effectively in today’s competitive online environment.
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