Business Development: From Start to Scale

Business Strategy

beginner 0(0 Ratings) 0 Students enrolled hindi
Created by NPTEL-NOC IITM
Last updated 2025-07-27 08:37:36
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Course overview

Business Development is the strategic process of identifying, creating, and capitalizing on growth opportunities. From launching a startup to scaling a successful enterprise, this journey involves building strong customer relationships, forming strategic partnerships, optimizing operations, and expanding into new markets. This course (or guide) explores the critical stages of business growth—from idea validation and market entry to scaling operations and sustaining competitive advantage—equipping entrepreneurs and managers with tools and insights to drive sustainable success.

Curriculum for this course
65 Lessons 55 hours 30 minutes
Business Development: From Start to Scale _ Introduction
1 Lessons 00:05:49
Strategy Formulation
1 Lessons 00:54:21
Successful Business
1 Lessons 00:48:49
Industry and Market
1 Lessons 00:59:59
Case Study of Business Development Excellence
1 Lessons 00:48:42
Vision, Mission and Strategy
1 Lessons 00:50:55
Goals
1 Lessons 01:02:33
Industry and Business
1 Lessons 00:50:26
Porter's Five Forces Theory
1 Lessons 01:00:39
Industrial Transformations
1 Lessons 00:41:47
Competitive Strategies
1 Lessons 00:49:27
Company Analysis
1 Lessons 00:38:21
Demand Forecasting
1 Lessons 00:45:23
Competitor Analysis
1 Lessons 00:48:13
Industry, Market and Business
1 Lessons 00:46:17
Market Structures
1 Lessons 00:42:27
Industry and Market Analysis
1 Lessons 00:52:32
Market Research and Design Thinking
1 Lessons 00:50:46
Customer Typologies
1 Lessons 00:47:07
Customer Relationship Management
1 Lessons 00:47:48
Customer Bonding
1 Lessons 00:56:14
Customer Characteristics
1 Lessons 00:54:03
Market and Market Descriptors
1 Lessons 00:48:07
Segmentation Deep Dive
1 Lessons 00:52:20
Market Attractivenesss and competitive positioning
1 Lessons 00:57:06
Market and Product Segmentation
1 Lessons 00:45:55
Product-Market Segmentation
1 Lessons 00:45:47
Branding
1 Lessons 00:58:05
Brand Organization
1 Lessons 00:54:41
Advertising and Communication
1 Lessons 00:56:58
Servitization
1 Lessons 00:51:09
Pricing
1 Lessons 01:09:58
Understanding Business Development
1 Lessons 00:38:06
Marketing and Business Development
1 Lessons 00:56:08
Markets and Marketing
1 Lessons 01:01:18
Business Development Cases
1 Lessons 00:41:50
A New IT Start-up
1 Lessons 00:43:07
An FMCG Start-up
1 Lessons 00:43:03
A logistics start-up
1 Lessons 00:46:11
A Nutraceuticals Start-up
1 Lessons 00:42:58
A Telecom Fightback
1 Lessons 00:59:05
Case Study of Business Development Excellence
1 Lessons 00:48:42
Company Analysis
1 Lessons 00:38:21
Competitor Analysis
1 Lessons 00:48:13
Customer Characteristics
1 Lessons 00:54:03
Collaborations
1 Lessons 00:53:28
Strategic Alliances
1 Lessons 00:53:12
Joint Ventures
1 Lessons 00:57:41
Subsidiaries
1 Lessons 00:54:43
Mergers and Acquisitions
1 Lessons 01:08:04
Value Chain Competencies
1 Lessons 01:02:13
Functional Competencies
1 Lessons 01:05:34
Negotiating Skills
1 Lessons 01:10:14
Cultural Skills
1 Lessons 00:56:05
Leadership Attributes
1 Lessons 00:59:05
Growth Strategies
1 Lessons 00:39:33
Growth Examples
1 Lessons 00:51:33
Fragmented Industries and Emerging Industries
1 Lessons 00:55:24
Mature Industries and Declining Industries
1 Lessons 01:06:23
Global Industries and New Businesses
1 Lessons 01:00:51
A Pharma Transformation
1 Lessons 00:52:48
Pharma Strategic Alliances
1 Lessons 00:44:01
Business Turbulence
1 Lessons 01:08:21
Creating Value
1 Lessons 01:05:26
From Starting to scale in Closing
1 Lessons 01:11:11
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Business Development: From Start to Scale Preview this course
₹ 9999
Includes:
  • 55 hours 30 minutes On demand videos
  • 65 Lessons
  • Access on mobile and tv
  • Full lifetime access